ENGLISH LANGUAGE - Got Milk?

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ENGLISH LANGUAGE - Got Milk?

Post  Vincent Law on Wed Sep 26, 2012 8:27 am


Got Milk? is an American advertising campaign encouraging the consumption of cow's milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. It has been running since October 24, 1993. The campaign has been credited with greatly increasing milk sales in California though not nationwide.

Got Milk? is one of the most famous commodity brand and influential campaigns in the United States.

The slogan has appeared in numerous alternative versions on t-shirts, advertisements, and real advertisements. For the most part the California Milk Processor Board has ignored the alternative uses, although in 2007 it threatened lawsuit against PETA for its anti-dairy campaign, "Got pus", which began in 2002. By 2007, the slogan had become an international icon and the phrase has been parodied more than any other ad slogan.

This phrase was mentioned by Johnny Bravo in the 1997 episode "Cookie Crisis" after he admits to try Suzy's cookies and getting a delviery of them by saying "A million and two cookies... Got milk?".

In 2004, the slogan was imitated by artist David Rosen, with the popular political design "Got Democracy?", in reaction to the Iraq war.

The 2004 Disney animated film Home on the Range features a cow saying "Got Milk?".

Items with the “Got Milk?” logo printed on them became popular. In 1998, the slogan “Got Milk?” campaign expanded to include the faces of celebrities.

A parody of the ad appears in the first season Futurama episode "Fear of a Bot Planet", stating: "Got milk? Then you're a human and must be killed." In the Family Guy episode "Holy Crap", the Griffins are watching a television commercial for the advertising campaign Got Milk? In Friends episode "The One with the Mugging" Ross says he came up with the idea, stating "I should have written it down."

In 2002, a Washington resident applied for a vanity plate reading "GOTMILF". This plate was approved, but was later canceled after complaints were filed against it.

In an episode of Will & Grace a reference was made to the advertising campaign in which Grace Adler is wearing a cow skin-pattern skirt, to which Karen Walker says, "Got Skirt?"
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Vincent Law
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